PR Interactive

Entries from August 2008

I think I forgot why I started blogging in the first place. Did you?

August 7, 2008 · 13 Comments

 

Warning: This post does not have subheads, bullets, or lists. Just good old fashioned prose will fill your RSS feed today, so if you don’t have the time to read full paragraphs, I suggest you save this for later (or cheat the system and mark it as read, if you’d like). While I hope you stick around, I won’t be offended if you leave. We’re a fast-paced culture, and I don’t know about you, but I need a breather. Join me, if you can.

Last night, I had the fantastic opportunity to hang out at the Capital City Brewing Company with some of the brightest bloggers from Gen Y. As many of you know, I am part of the growing BrazenCareerist blogging community – a group blog written by Gen Y professionals – and the guys behind BC, Ryan Healy and Ryan Paugh, hosted a meet up for those in the D.C. area. Besides being a great time, the event also rekindled my passion for writing… which was the whole reason I started blogging back in November.

While sipping a beer and mingling with my new friends, Ryan H. made a joke about how all he seems to blog these days are “5 ways to do this” or “7 ways to do that.” I laughed, and nodded in agreement – my post from yesterday was exactly that.

“But, that’s all people seem to read,” Ryan said.

It’s true. According to my WordPress stats, my most popular posts are my “how to” guides. If a post doesn’t have subheads or lists, I can almost guarantee my readership will be below normal. I stood there thinking about that, when I realized something: I’m not getting paid to blog - I’m doing this for me to help hone my writing skills, to do something I love doing, and to interact with others who might have similar interests.

But the blogging community can be harsh. When I graduated from college and made the move to D.C. to start my first job, I stopped blogging with any sort of regularity. It was a very stressful time for me and blogging was one of the last things on my mind. I knew I was losing readers and fewer people were linking to me or stopping by for a chat in my comments sections. It came to a point where I dreaded looking at my site stats almost as much as my depleting bank account. Both result in unnecessary bouts of high blood pressure.

Slowly, I started blogging again but nothing changed. Visits to my site stayed static, even on days I posted I’d only see a slight jump. Defeated, I’d hang my head over my battered keyboard. Not even a year old, and my blog had already lost its momentum.

I would ask questions on twitter and no one would @reply me. I wrote what I thought were interested or helpful posts, and even asked questions at the end, with little to no response from my once engaging and insightful readers. I started feeling… invisible.

Talk about depressing.

I thought I had blown my chance and that my blog was fading from the tiny radar it was on a couple of months ago. Then, as I talked to the talented bloggers from BC last night, I realized how whiny and narcissistic I was being. I don’t mind if 500 readers turns into 200, and 200 turns into 10 – those are still 10 people I’m connecting to through my writing, something that would be much more difficult to accomplish without social media and blogging. Just look at all the great people I met last night, people I would never know if it hadn’t been for PR Interactive and BC.

Categories: Social Media · networking
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Facebook Pages: Using Them to Benefit Your Organization

August 6, 2008 · 13 Comments

 

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Yesterday, I helped my company host a social networking training seminar. The event helped me see Facebookas a valuable tool for non-profits and advocacy groups. This was particularly interesting because as I was sitting there, I noticed this tweet from Chris Brogan:

Can someone explain what you DO with a Fan page on Facebook? What comes next? How does it help your business? 10:22 AM August 05, 2008 from web

Since this was exactly what our seminar was on and I couldn’t come up with a clear answer, I decided to pretend I wasn’t one of the volunteers leading the session, but instead that I was one of the participants hearing about Facebook tools, pages, and applications for the first time.

This shift in mentality helped me focus on concepts I thought I knew a lot about, but as it turns out, didn’t actually understand as thoroughly as I probably should.

A Little Background about Life on Facebook

For me, college is synonymous with Facebook. The social network took off at the same time that I started my first semester, meaning I’ve been a Facebook addict since the very beginning – before I could upload and tag photos and before high schoolers even knew what it was.

Needless to say, it was hard for me (and many others at the seminar) to identify Facebook as a professional tool that could help organizations market themselves. All I knew it as was a site to, um, stalk old high school friends and ex-boyfriends.

Facebook: Pages Become a Professional Tool

As Facebook grew in popularity, the developers began releasing new versions of the site regularly. They redesigned the layout, launched new applications, opened the site to the public, and created “pages” to help organizations and causes promote themselves. At first, I thought “pages” were a way for Miley Cyrus fans everywhere to unite. I didn’t see the difference between pages and groups… what was the big deal and why would a company want to use Facebook pages?

All you have to do is look at some of the most popular Facebook pages to understand how they can help your cause go viral. Here are some great examples: Barack Obama, John McCain, Greenpeace, Apple, Susan G. Komen

Facebook Pages: Why They Work

  • It’s free - Unlike MySpace which charges for-profit businesses for branded sites, Facebook pages are free to create for everyone.
  • More customizable than group pages – You can use your organizations’ logo and arrange the content boxes to work with the layout of your page. No matter the size of your organization or budget, you can build a highly interactive community very cheaply.
  • Stream content from other sites – By using Facebook applications such as RSS feeds, MyFlickr, and YouTube Video Box, you can easily manage your Facebook page with minimal work. Many of these applications simply aggregate the content you post on the other sites so you don’t have to do double the work.
  • “Fans” self-select – The people who want your content can opt-in to it, which means these users are most likely champions for your brand or cause who will help build a Facebook community that promotes your organization. If naysayers post something about you in the message boards or wall, it won’t be too long before a fan counters or corrects the comment. This will most likely put your executive board at ease, since this is a huge concern for company leadership with launching social media initiatives.
  • Fans Help Spread the Word - Facebook is social in nature and has many features to help spread the word about your page. When people become fans of your organization, it will show up on their mini-feeds, which all of their friends will see and (hopefully) click on. Depending on how popular you want your site to be, you will have to conduct some basic marketing to hype up your site, but at least you can count on others to do some of the work for you, too.
  • Metrics and monitoring tools - Each page has a comprehensive monitoring capability called Facebook Insights. This allows you to monitor the effectiveness of your page and to bring specific demographic information back to the boardroom. Insights can also help you refine your Facebook ad campaign, if you have one.

Like any social media tool, I am sure there are downsides to Facebook pages and their effectiveness depends on the organization and brand. From my basic research, it looks like non-profits and politicians tend to do better than companies.  If you are interested in learning more about pages, here are some more in-depth resources to check out:

Facebook Pages Official Link

Facebook Developer’s Blog: Introduction to Creating Facebook Pages

Facebook Pages Terms and Regulations

Why Facebook? Mari Smith’s blog about Facebook “for fun and profits”

A post by Mari specific to pages for business purposes

Inside Facebook Pages

(If you have any others, feel free to add in the comments!)


 

Categories: Social Media
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