Memorial Day Weekend: Saucony Fun Run and Lessons From My First Bike Crash

This long weekend served up the perfect mix of “doing nothing & doing something,” leaving me refreshed and ready to tackle a busy summer. My two highlights from the weekend were a Saucony-sponsored fun run with my local running store and my first biking accident (I’m okay!).

Yesterday, I kicked off the Memorial Day holiday at 7 a.m. with a Pacers fun run around D.C.’s National Mall. Starting early allowed us to beat the heat and the tourists. Our group leader planned a route that would take us past many of the iconic memorials and monuments, bringing a somber reminder of the real reason we had a day off yesterday.

Before we started the run, we got to hear from Jeff Caron, Saucony’s DC/VA field rep who partners with local running stores to plan lots of great events like yesterday’s outing. Everyone had the opportunity to try some Saucony shoes on the run, and I, of course, had to sport the lime green and hot pink Kinvara 3s.

The brighter the colors the faster you run, right?

These community events continue to have a positive effect on consumer engagement by doing two important things (among others): 1. they give the brand personality and 2. they allow product testing in the natural environment.

It’s no secret that I love events like these, mostly because it shows there are real people behind big brands. Yesterday, Jeff’s passion for Saucony and the sport really shined, making our group feel a little bit more connected to the company. Additionally, after the run, Jeff connected with many of the runners on social media channels, which will help sustain the relationships he built and allow Saucony and running-related communication to happen naturally and easily in the future.

Since I’ve gotten more involved with the running community (instead of just being a solo runner), I try to take full advantage of events that allow us to test out shoes and other products so I can make better informed purchases.  Going for a full, outdoor run is so much better than doing a quick, forced jog around a store.

“Finding Our Strong” Outside the Lincoln Memorial

I currently run in the Saucony Kinvara 2 and have been eager to try the newly-released Kinvara 3. Being able to try the updated model during yesterday’s 6-miler proved the shoe still fits my foot well, even with the updates. Now, I can safely say that I will buy the new version at some point in the near future (what a marketing success story!).

After such a great start to my morning, I knew I wanted to keep the fun going. My friend and I decided to bike on the Mt. Vernon Trail out to the waterfront in Old Town, Alexandria and back.

We made a couple stops on our way home and were approaching a 20-mile ride when someone abruptly swung open his car door into the bike lane. With no time to react, I slammed into the door head-on and flew off my bike, landing in a heap on top of the bike in the middle of the street. Luckily, I had been wearing a helmet and no cars were driving down the road… otherwise it could have been much, much worse.

In those few moments immediately after the crash, I could only think about the intense pain in my hip and what it might mean for my running. At first, I was unable to get up or move. Looking back, I now realize this was because of shock, but it is still a terribly frightening position to be in as all the horror stories I’d heard about cycling accidents flashed in my mind. I tried to figure out just how badly injured I was, and after a few moments, I could stand up with the help of my friend and the driver.

As soon as I realized I’d be okay, I felt such relief, mainly because I don’t know what I’d do if I couldn’t run. Is it sad that’s what I worried about first?

I tried my best to assure the driver that I was fine – he was really, really worried – and we checked out the damage to the bike. The poor bike sustained much more damage than I did, but that’ll get fixed soon enough.

The driver made a comment that stuck with me. He said, “We really take the bike lanes for granted. I’m still not used to them, and I need to always, always check.”

It’s so true – bike lanes aren’t common in a lot of places and it’s easy to forget they exist, which can lead to preventable crashes and accident.

Today, I am very sore and quite bruised, but mostly, just feeling lucky and blessed. You can bet I’ll always wear a helmet and will be much more observant when on a bike and when opening car doors. I hope this will remind everyone out there to do the same!

 

 

 

Two Months Post-Launch: “Refuel – Got Chocolate Milk?” Campaign Is Off to a Strong Start

Growing up, the “Got Milk?” campaign seemed to be everywhere. I loved flipping through magazines and seeing which celebrity or pop culture icon had been featured sporting a milk mustache in the newest ad. Long touted as one of the most famous commodity advertising campaigns, I often wondered if it could be topped, or would we be asking “Got Milk?” for another 20+ years.

Based on a refreshed campaign launched this March, it looks like consumers can add one more word to the iconic slogan – now we’ll be wondering, “Got Chocolate Milk?” As part of an initiative to tap into the $3.3 billion sports-drink industry, America’s Milk Processors are urging athletes to “Refuel with Chocolate Milk” after workouts.

I’m a prime candidate for this campaign because I’ve always said that I tend to crave chocolate milk after a long run. This goes back to my days as a high school track runner. For a long time, people called me crazy for wanting milk after a tough workout, but now there’s a campaign that proves I’m not alone!

The advertising collateral for “Got Chocolate Milk?” is capitalizing on celebrity athlete partnerships and a new slogan, “My After.” Videos, commercials, and print ads  featuring athletes such as Carmelo Anthony, Dana Torres, and Chris Lieto tap into existing fan bases while also validating milk’s ability to be considered a sports drink among consumers.

CHRIS LIETO, Professional Triathlete, Ironman

Notably, the campaign isn’t only using celebrity athletes to reach its target audience (athletes aged 18-34), and is also leveraging key influencers such as coaches and trainers to help build communities of “chocolate milk refuel champions.” This seems to be done well, especially on social networks such as Facebook and Twitter, where fans and followers seem engaged with the content the team is sharing.

The team behind “Got Chocolate Milk?” is excelling at creative relevant, practical, and informative content for all online channels. There is a nice mix of sports and nutritional information, resources, and entertaining looks at celebrity athletes to capture attention.

As an athlete, I enjoy the articles and posts shared on the Got Chocolate Milk? Facebook and Twitter profiles, specifically third-party articles that support the science and research behind using chocolate milk as a post-workout recovery drink. On the Facebook page, fans submitted their “after” stories for a chance to win swag and other larger prizes, and a social voting and sharing component kept the community involved with campaign messaging.

Strategic partnerships with brands such as the Rock ‘n’ Roll Race Series, Ironman, the Challenged Athletes Foundation, and Lifetime Fitness are right on the mark in terms of enhancing the campaigns credibility and increasing awareness among the target audiences. When I ran the Rock ‘n’ Roll USA half marathon earlier this spring, the Refuel team had a strong presence at the expo and the finish line. Plus, I loved getting a bottle of chocolate milk immediately after finishing the race!

Over the last couple of months, the “Got Chocolate Milk?” campaign has taken off and I’m eager to see how it progresses and whether the momentum on social networks continues or fades. Personally, I’m hoping it continues so I have proof I’m not totally crazy when I reach for chocolate milk instead of other more traditional sports drinks after a hard run.

I Didn’t Set a Personal Best… And I’m Learning That’s Okay

I’m still getting the hang of this racing thing. My biggest challenge so far is realizing that not every race is going to come with a personal record… and being okay with that.

It’s no secret I’m competitive, more with myself than others. I am Type-A, constantly striving to improve and exceed expectations. This is why running is a great sport for me.

It’s also why running isn’t a great sport for me… sometimes.

When it comes to races, a lot of external factors can have an impact on performance. Even if you’ve trained perfectly, you still might not run your fastest time or win the race (heh, winning a race…). With my personality type, this is hard to grasp.

On Sunday, I ran my third half marathon and fifth race in less than 90 days. Going into the Iron Girl Clearwater Half Marathon, I knew I shouldn’t go for a PR. The course is infamous for being challenging. The forecast predicted heavy rain and strong wind along with higher-than-I’m-used-to temperatures and humidity.

image credit: Meals and Miles

You probably figured out that I did not set a new personal best in Sunday’s Iron Girl. In fact, I finished 3-and-a-half minutes off my PR and ran my slowest half marathon.

A part of me is honestly (and surprisingly) fine with this! My family came to cheer for me and it made me so happy every time I saw them along the course. I had fun running the gorgeous route with stunning views of the gulf, and the steep causeway bridges didn’t kill me. I saw runners faster than me stop to walk the bridges, but I kept powering up them. The storm held off until I crossed the finish line (literally, the second I stopped my watch it started to pour). At the end, I received a sparkly, beach-themed medal that makes an awesome addition to my collection. Overall, I finished in the Top 5 for my age group and 32nd out of 1500 finishers.

All said, I should be thrilled with Sunday’s performance.

But, it’s hard not to get down when I feel like I trained well for this race and still didn’t run my best time. As I lined up at the start, I felt strong. I put in more miles and got in some quality long runs over 15 miles. I focused on hill repeats to prepare for the mountain bridges.  I didn’t go out too fast, though I paced myself right, and never hit a wall.

Yet, that finish time has me questioning my training and, worse, my abilities.

Did I push myself to my limit on Sunday? What if I didn’t try hard enough? The race certainly didn’t feel easy, but there were times when I felt like I might be holding back in an attempt to save energy for the bridges. My boyfriend said I was “smiley-er” than in the Cherry Blossom 10 Miler or Disney Princess Half, that I looked “too happy to be running hard.”

So, of course, the past few days have been filled with some seriously ridiculous self-pity and self-doubt:

Did I get too overzealous with my spring racing schedule? Did I not try enough in the race? Did I count myself out because of the weather and difficult course before I even gave myself a chance? Did I push myself too hard or not hard enough in certain workouts? Did I peak too early? Did I give myself too few recovery days? Were the other races just flukes? OMG, am I never going to be fast(ish)?

And, now, it’s time to stop fretting over the race and accept it’s okay NOT to PR, that you can run a great race and still not hit your fastest time. Reading Lisa’s post, 7 Ways to Rid Yourself of Negative Thoughts, helped me get back on track, mentally.

The bottom line is I love running and enjoy the adrenaline rush that comes with racing. Even though I didn’t break any records on Sunday, I still had fun. Until that feeling goes away, I’m going to keep filling up my bank statement with registration fees.

When it comes to racing, there are a lot of unknowns and this is what keeps the sport fun and challenging. As the old saying goes, “If it were easy, everyone would do it.”

Marathon Monday

Today, I will not be writing about public relations or marketing or campaigns or brands. Today, I am writing about running and me.

Like most distance runners, I spent my morning listening to the live broadcast of the Boston Marathon and tracking my friends as they tackled the 26.2 mile journey from Hopkinton to Boylston St. in 80-degree weather. With my love of all-things Boston and running, I’ve always appreciated Marathon Monday. In the past, I’ve passively acknowledged who won the race and smiled at runners sporting offical B.A.A. race gear.

Now that I’ve gone from casual runner to half marathoner, I finally experienced that emotional tug of the Boston Marathon. It’s no longer just another marathon. It has shifted to being the quintessential marathon – the one many runners spend tireless hours training for the competitive qualifying times, let alone the race itself.

For me, Marathon Monday capped off a pretty exciting weekend. To celebrate my birthday, I traveled to New York City with a good girlfriend. On Saturday, we woke up at 6 a.m. (yes, on vacation) for a 16-mile long run. We made our way around all of Central Park, dominated (term used loosely?) Harlem Hill, and worked our way back downtown to Battery Park via the Hudson River Greenway. When I finished the run, my third 16-miler this spring, I was tired but I also felt strong and confident.

Sunday morning, as we strolled through Central Park, we stumbled upon the More/Fitness Women’s Half Marathon and decided to cheer on the runners. As cheesy and embarrassing as this is to admit, I got a little choked up watching these women cross the finish line. I understood their pain, their joy, their accomplishment.

That’s why I love the sport of distance running. There is no such thing as a comfort zone, yet there is nothing quite like the happiness felt after finishing a long race – happiness that you’ve set a new PR or that you ran more than most people will drive that day,or that you had the strength to finish when you didn’t think you would.

Which is why I decided today to give myself a belated 26th birthday gift:

On February 17, 2013, I will be attempting my first marathon in my hometown of Jacksonville, Florida – 26.2 with Donna: The Race to Finish Breast Cancer. I’m nervous and scared, but I know that I’m ready for this next challenge and I’m looking forward to the training process.

Happy Marathon Monday indeed.

Saucony Launches New “Find Your Strong Project”

Wow. I am absolutely blown away by the new intro video Saucony released to launch its new campaign: The Find Your Strong Project.

 

Everything about this video is well-done: the script, the voiceover, the production value, the editing (plus, how beautiful and amazing does Dorothy look in her signature hot pink arm warmers??).

All of the video’s components strongly resonate with me as a runner. As a marketer, I’m equally impressed. The script is poignant and memorable without being over-the-top or too cheesy, which makes me want to share it with all my running friends and all the friends I want to become runners. It makes me want to share how I find strength, how I “find my strong.” This video does exactly what Saucony wants: it makes me want to get involved in the campaign.

From the description of the video, Saucony provides this information about the Project:

Saucony Presents The Find Your Strong Project – giving runners the chance to share their strong. To find inspiration, find a challenge, or (even) a kick in the butt. Because the more we all run, the stronger we all get. Strong is out there … what’s yours?

There is an accompanying microsite that houses user-generated content where runners can share quotes, photos, and videos detailing how and where they find strength for the chance to win one of 10 pairs of Saucony shoes. It looks like the prompts on the site might change weekly, which will help keep the campaign fresh and exciting.

This is a campaign I’ll be sure to follow closely, especially to see how Saucony leverages social media tactics to capitalize on the strong sharing elements of the project.

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What are your first impressions of the Find Your Strong Project? If you were Saucony, what social media channel(s) would you use to increase awareness and drive participation?

The Big Business of Race Expos

I love race expos. There’s something familiar and exciting about walking from booth to booth the day before a big race, testing new products or taking freebies and pamphlets I’ll probably never use or read. There’s that rush when I see a company I love handing out samples or I happen to spot my favorite pair of running shoes discounted steeply. I think, though, what I love most about expos is being surrounded by hundreds of other runners – whether they’re people signed up for the same race as me or simply there to work one of the exhibitor booths, pretty much everyone inside a race expo loves the sport of running.

As someone who is still relatively new to long-distance racing, I easily get caught up in health and fitness expos as this simple, fun activity that is part of Race Weekend. You pick up your bib, t-shirt, and swag bag and then make your way through a maze of free samples and running-centric products. But, these expos are also a big business opportunity for the race organizers as well as the exhibitors, providing revenue for both.

This weekend, I ran the inaugural Rock ‘n’ Roll USA Half Marathon in D.C.  and I was eager to check out the health and fitness expo because Rock ‘n’ Roll is one of the more popular race series, which usually means more exhibitors.

There are runners who don’t like going to expos. It can be a stressful, time-consuming process that usually doesn’t accommodate people who work full-time and/or have families. It can be inconvenient for people who do not live close to the location of the race, especially travelers. For this reason, most races allow participants to pick-up packets for other runners.

Prior to RNR USA race, Competitor Group announced that runners could only pick up one extra packet free of charge. Additional packets could be picked up for $20 each. This caused some backlash on the Facebook page as well as in the blogosphere. One of the most interesting commentaries on this process came from Dorothy Beal on her blog Mile Posts. In her post on the subject, she writes:

This whole thing isn’t about making sure that someone is not using someone else’s bib much like they do at the Boston Marathon. It’s about making money. It’s a very sad sad day when races no longer CARE about the runners running their races and only see us people who open up our wallets to stuff their pockets.

She’s exactly right. Expos are an extremely important part of the sponsorship process that drives revenue for the companies organizing these races. For the upcoming Peachtree Road Race Health and Fitness Expo in Atlanta, Ga, booths can cost up to $1,450. At the expo tied to the Big Sur International Marathon event, booth prices go as high as $5,000. An important selling point for race organizers when reaching out to potential sponsors is that a certain number of people will pass through the expo hall, increasing exposure for the vendor.

Runner’s World has a series of articles where the Boston Marathon race director answers readers’ questions. This feature provides insight into the business side of road racing. Interestingly enough, several months ago, someone asked why he couldn’t pick up another runner’s race packet at an expo. The race director answered:

I suspect one of the biggest reasons this race wants runners to pick up their own packets is to maximize the number of race participants attending the expo. To secure sponsors, organizers often must promise a certain amount of foot traffic passing by the booths or a certain number of runners who might want to sample the products. The organizers may also be trying to prevent bib numbers being transferred without approval, but requiring in-person pickup won’t necessarily eliminate this.

While I’m still not sure I agree, Competitor’s announcement to charge for additional packets makes sense now that I understand more about the sponsorship process and overall cost associated with expos. The fewer people who attend the expo, the more likely it is that sponsors will not be happy with the experience and will be less inclined to enter into a marketing partnership with the race organization in the future.

Needless to say, with my love for expos and penchant for swiping my credit card at numerous booths, I’m a race organizer’s dream.

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What about you? Are you an expo lover or hater? And, what do you think about Competitor’s decision to charge for extra packets?

How to Win Friends and Influence People [at SXSW]

This past week, I attended the SXSW Interactive Festival in Austin, Texas for the first time. I had the opportunity to assist a large global company host a number of activations on the ground at SXSW which showed me a lot about how brands can break through the noise at such a large conference to leave a lasting impact on consumers. It also taught me a bit about myself and how I can attempt to stay focused on running and training even when there doesn’t seem to be enough hours in the day.

Below, you’ll find a couple of insights I gained from my time in Austin (aside from the fact that Austin truly has amazing breakfast tacos and BBQ).

For Brands:

1. Don’t Be Intrusive: This piece of advice is twofold. First, when meeting someone for the first time, try to establish a relationship before you begin selling. While assisting one of my clients who serves as the Director of Social Media and Digital Communications for a very large company, I often felt like a bodyguard who had to protect her from people spouting out pitches on why their app/product/agency/etc. should be used. Second, if you are a large brand who hopes to capitalize on the buzz surrounding SXSW, do not interrupt attendees’ conference experience with activations that A) don’t make sense or B) don’t tie back to your company or product.
2. Solve a Problem: One of the best ways to leave potential customers at an event as large as SXSW with positive impressions of your brand is to find a way to solve their problems that reflects back on your product or company. Companies that do both of these things well – solve problems while allowing consumers to have experiences with their products – will come out as winners. At SXSW, I saw a lot of organizations trying to solve users’ problems (with free food or free charging stations), but I honestly can’t remember who was handing out free breakfast tacos on the corner or who had the jacket that could charge mobile devices because there was never a true connection between the company and the freebie
3. Provide Value: A lot of companies head down to SXSW to build relationships with influential social media users. There are many ways to do this, and a lot of times they involve lots of free products. That’s fine, but try to think creatively about how you can fulfill a need in a thoughtful way. While in Austin, I overheard my clients chatting about how they’d like to meet other in-house social media managers. With their permission, I organized a dinner that brought together social media directors and community managers from several large organizations. This proved to be a big success – the conversation lasted for three hours as everyone discussed ideas, challenges, and successes they’ve seen in their roles. Both the clients and the other attendees were very happy to leave the dinner with several new connections.

For Staffers:

1. Try to Maintain Parts of Your Normal Routine…: Traveling always throws off my routine. Add in traveling for a massive conference where I’d be working long hours and I knew the only way to maintain some sanity would be to keep some aspects of my regular habits in place. I decided to focus on two things: running in the mornings and getting in as many fruits and veggies as possible. Everything else went out the window: personal social media activities, reading, cross training, strength training, and yoga. Luckily, I made a running buddy who kept me motivated to wake up early and go running in the rain. Trying to keep up with everything I normally do would have been disastrous, but having two tasks to focus on allowed me to stay on track with my training plan and my health while still giving 100% to my work tasks.
2. … But Be Flexible: Big conferences are notorious for crazy schedules, which can get even crazier if you are working the event. With my OCD tendencies, I often find myself stressing when my normal routine is disrupted. However, before heading to Austin, I prepared myself for this inevitability. Sure enough, last-minute meetings and events and deadlines popped up, causing me to rearrange my personal schedule. The day for my long run changed three times, I switched my rest day twice, and changed the time I woke up daily. And… I survived.
3. Follow-up: SXSW, at its core, is a networking event. Even if you’re staffing an event and never step foot inside a panel or party, you will be connecting with lots of people from a variety of industries. If you meet anyone who you enjoyed speaking with, be sure to follow-up once the dust from Austin settles. Don’t rely on the business card exchange – I received many business cards that simply got misplaced as I ran from event to event assisting my clients. Now, I’m hoping many of those who I met will reach out via email or on social channels. I recommend following people on Twitter and sending a quick @reply to remind them of your conversation, adding them to specific Twitter lists (I immediately created two new ones), trying to connect on LinkedIn, or sending a quick email with your contact information. Also, in your introductory email, please don’t pitch the person. This is your chance to start a relationship and the fastest way to ruin it is to reach out with the sole purpose of pitching your product, service, or need for a job.

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These are just a few takeaways I had after leaving Austin, but there are many others. What do you recommend for both brands, staffers, and attendees heading to large conferences and events such as SXSW? How can they make the most of their experience and leave the largest impact?

runDisney Heavily Promotes Princess Half Marathon Online, Builds Community Along the Way

A week later, I’m still riding high on finishing my first half marathon. By the time these feelings finally wane, I’ll be gearing up for my next race – the Rock ‘n’ Roll USA Half on St. Patrick’s Day.

After posting what might be the wordiest race recap in the history of race recaps, I don’t want to bore my readers with more thoughts about my experience with the race. Instead, I’d like to take a look at runDisney’s digital marketing campaign for the Disney Princess Half Marathon. (Note: these are my own opinions and observations as I did not interview anyone for this article.) 

A company like Disney has significant marketing budget to throw behind race promotion compared to other, smaller organizations that put on races. Therefore, it’s no surprise that I’m generally impressed with how runDisney used social media to build awareness for the event, drive it to sell-out status for the fourth year in a row, and – most importantly – foster a sense of community among runners and spectators on various social channels.

Facebook

Before I even thought a half marathon could be in my future, I “liked” the runDisney Facebook page to stay updated on events, announcements, and participate in the community of runners who also love Disney. The team does a great job of updating the page on a regular basis with relevant content and news, but also posts status updates the foster conversations about active lifestyles, running, and training. When I finally registered for the race, this Facebook page became my go-to source of information regarding the race and to get ideas for my training plan.

What I really enjoyed about runDisney’s page is that that it’s become a true social community. Fans use the Wall to communicate openly with each other, sharing tips and asking questions. Fans quickly answer others’ questions thoughtfully and correctly. When you’re on the page, you notice a real sense of community as you see strangers offering words of support and encouragement as people post their accomplishments to the page.

Twitter

While there is no official runDisney handle, the @DisneySports account is used to share news and updates about Disney races. Leading up to race weekend, the profile pushed out numerous runDisney-related Tweets to keep runners informed. However, I didn’t find the Twitter channel as effective of a resource as the Facebook page.

One aspect of the runDisney Twitter strategy I did like is that the team promoted the #runDisney and #princesshalf hashtags, resulting in heavy usage throughout the weekend. While on the road to Orlando, I tracked these conversations on my phone to get an idea of what people were saying about the Expo, traffic, and the race, which help keep me better informed about the event in real-time.

At the start line of the race, the emcee told runners to use the #runDisney tag. Once I crossed the finish line, I had fun going back through the #runDisney stream to look at photos and Tweets other runners had shared during the race (I still don’t know how they Tweet and run at the same time!). It was fun to send and receive congratulatory notes from other runners who finished their first half marathons or achieved personal best times. Like on Facebook, runDisney used Twitter hashtags to foster the community, which left me with even more positive feelings about the race.

Blogger Engagement via FitFluential

About 2 weeks before the Disney Princess Half, I noticed a few of my daily must-read running bloggers posting that they would be running the race, staying at the Animal Kingdom Lodge, and attending several special events on behalf of runDisney. This came about through FitFluential, an organization that introduces fitness brands to relevant online influencers.

As I’ve said before, blogger engagement – when done well – is an effective means of social marketing. I enjoyed the FitFluential  group’s runDisney coverage and think it helped improve my experience as well as built awareness among their readers about what a full Disney race weekend could look like (and cost).

In addition to reviewing extra events like the Pasta in the Park party and The Race Retreat, these women used their blogs to share little tips and tricks I never would have known otherwise, such as that Disney hosts free first-come, first-served meet-up runs with Olympian Jeff Galloway that are announced on the Disney Parks blog or that the family 5K events aren’t chip-timed (um, no way will I be paying $50 for a race that doesn’t include official times!).

Heather, one of the FitFluential bloggers, organized an independent meet-up the day before the race that allowed bloggers, social media enthusiasts, and readers to all meet in person. This event apparently went well and, coupled with the runDisney/FitFluential partnership, showed the importance of bringing the online offline when developing an active and engaged community.

The heavily integrated social media campaign that runDisney executed for the Princess Half Marathon succeeded so well because it didn’t focus solely on pushing out content. The marketing team used social channels to build a community of engaged people with similar interests and then provided them with various ways to communicate with each other, making for a better overall experience during the race weekend.

Personally, I already can’t wait to cross the finish line of another runDisney event.

I swear this race photo is totally relevant to this post… because… I found out that official race photos were online on Twitter and then posted my photos to Facebook to share with my friends.  See, social media marketing in action… or something like that.

If you ran the Princess Half, did you follow along on social media?