Building “Brand You”: 10 Easy (and Free!) Ways to Market Yourself

To be successful in any industry, you have to differentiate yourself from the competition. With new technology, building a personal brand has never been easier, and “Brand You” is what will make you stand out from your peers. “Brand You” is a concept that I learned from my mentor, Professor Bob Batchelor, at the University [...]

Want a job in PR? These recent grads give advice that can help you!

Finding a job in the PR industry is doable. Recent University of South Florida School of Mass Communication graduates Meggan Mabry and Katy Parsons can attest to this.Both Meggan and Katy are assistant account executives at Roberts Communications, one of the top integrated communications agencies in the Tampa Bay area.
“Going from recent grad to young [...]

A Brief Recap about D.C. - Yes, I Survived!

I can’t believe how long it’s been since I last posted. Time is moving quickly, and the days seem to be slipping from my grasp.
Last week was USF’s spring break, and I spent 11 days in the Nation’s Capital sightseeing, meeting up with old friends, and job hunting. Although most of my friends thought I [...]

The Key to Landing Your First Job Post-Graduation

Before I delve into the crux of this post, let me lead with this little disclaimer: No, I don’t have a job lined up for after graduation, and I’m fully aware that I might be breaking the cardinal rule of counting my eggs before they’ve hatched, but I am writing this to explore my feelings [...]

Agency Tour Provides PRSSA Students with Motivation, Insight

This might be hard to believe, but before yesterday, I had never been inside a PR agency. Now that I have, I don’t know why I waited so long. The experience informed, enlightened, and motivated me, and I encourage every student to participate in an agency tour either individually or as part of a group.
As [...]

Warning: Don’t Forget About Face-to-Face Networking!

I’ll be the first to admit it—I’ve caught the social media bug and I’ve been networking extensively with PR practitioners via online media. But that doesn’t mean I’ve forgotten the importance of meeting people in the “real” world, too. This past Tuesday I attended an Under 40 Networking Event with my friend Tory, and the [...]

Building Your Personal Brand Online

If you knew how many hours I spend a week searching for jobs online, you’d probably roll your eyes and laugh. Especially when I let you in on my little secret– I haven’t applied anywhere. (Sorry, Tory, but I promise I save the countless job listings you forward me!)
I want to start applying for jobs [...]

The 13 Questions I’m Asking Right Now - Maybe YOU Can Help

I need some help down here at the bottom of the young PR professional barrel. I just realized that I’m graduating in four months. Sixteen weeks. Four courses. The freak-out has officially begun. I’m not alone, either. Many of my peers are starting to get that throat-closing, palm sweating, head pounding anticipation of entering the [...]