Building “Brand You”: 10 Easy (and Free!) Ways to Market Yourself

To be successful in any industry, you have to differentiate yourself from the competition. With new technology, building a personal brand has never been easier, and “Brand You” is what will make you stand out from your peers. “Brand You” is a concept that I learned from my mentor, Professor Bob Batchelor, at the University [...]

I Aimed High, and So Should You

Let me give you some advice: apply for that job you think you aren’t qualified for, or submit your entry to win an award you think will probably go to someone else. You never know when the people selecting the winners will think that YOU are the perfect candidate.
Last fall, I was browsing the PRSSA [...]

Advertising in Outer Space Generates Plenty of Publicity Here on Planet Earth

“Greetings, earthlings. Take me to your nearest 7-11 so I can buy some Doritos.”
Not the words I thought extra-terrestrials would be uttering in their first conversations with us, but maybe Doritos is on to something.
Doritos new contest invites the British public to film 30-second spots about life here on Earth while simultaneously promoting the cheesy [...]

Want a job in PR? These recent grads give advice that can help you!

Finding a job in the PR industry is doable. Recent University of South Florida School of Mass Communication graduates Meggan Mabry and Katy Parsons can attest to this.Both Meggan and Katy are assistant account executives at Roberts Communications, one of the top integrated communications agencies in the Tampa Bay area.
“Going from recent grad to young [...]

The Great Twitter Experiment

Since I started blogging in November 2007, I’ve been debating whether I should create a Twitter account. This micro-blogging service appears simple enough, yet it completely intimidates me. What if my 140-character statements are boring? What if no one follows me? What if I look like a complete stalker?
To overcome my fears, I’ve been [...]

Agency Tour Provides PRSSA Students with Motivation, Insight

This might be hard to believe, but before yesterday, I had never been inside a PR agency. Now that I have, I don’t know why I waited so long. The experience informed, enlightened, and motivated me, and I encourage every student to participate in an agency tour either individually or as part of a group.
As [...]

Warning: Don’t Forget About Face-to-Face Networking!

I’ll be the first to admit it—I’ve caught the social media bug and I’ve been networking extensively with PR practitioners via online media. But that doesn’t mean I’ve forgotten the importance of meeting people in the “real” world, too. This past Tuesday I attended an Under 40 Networking Event with my friend Tory, and the [...]