If you knew how many hours I spend a week searching for jobs online, you’d probably roll your eyes and laugh. Especially when I let you in on my little secret– I haven’t applied anywhere. (Sorry, Tory, but I promise I save the countless job listings you forward me!)
I want to start applying for jobs and setting up interviews, but I’m nervous about this whole process. I have tons of questions, but more importantly, I feel lost in a vast sea of talented graduates searching for the same entry-level positions as I am.
This leaves me wondering– what can we, those graduating in May 2008, do to differentiate ourselves from our peers AND those who have been in the field for some time?
The answer that I keep hearing is to build Brand “You” using resources that are readily available. I have to give credit to Professor Bob Batchelor for this advice, and I’m thankful that I chose to follow it by launching this blog and interacting in the PR digital network.
The one thing I can say, is that I’m jealous of all the PR departments across the country that offer courses in Digital and Social Media. These topics are growing increasingly important in the communications industry, and employers are expecting the next generation of PR practitioners to be proficient with new online technology.
Because USF does not offer a class on this subject (yet), students in my sequence must be proactive in learning about these tools on their own. Those who take the opportunity to advance their own educations will be more employable post-graduation.
But how can we level ourselves with students in other programs who spend entire semesters learning how to do these things?
My best advice is to use the blogging world to learn. For example, I never would have thought to create a digital portfolio if I had not stumbled across Professor Robert French’s blog and visited some of his students’ web sites. I asked him for advice, and he quickly responded with a detailed e-mail about how to design digital portfolios. This is why I love the blogging community as a PR student– everyone is willing to help, and I know that I will be a more enlightened professional because of it.
(If you’re interested in seeing how my site turned out, here’s the link: www.megmroberts.com. It’s still rough, but you should get the general idea.)