A while back, Cody McKibben tagged me in the Media Diet meme and asked the simple question: how do I filter through the static? So that got me thinking: what do I do to stay afloat in the ocean that is today’s mass media? Well, I could give the typical list of everything I use… but instead, I’m going to copy Kate’s character and give you a how-to, in reverse:
- Don’t start a Google Reader to help you stay on top of your favorite blogs without cluttering your e-mail account.
- Don’t subscribe to online newspapers’ RSS feeds so you have to browse through entire Web sites to find headlines that actually interest you.
- Don’t organize your RSS feeder using folders and notes.
- Don’t create a del.icio.us or other social bookmarking account to let other people with similar interests “do the work” for you – or in the spirit of good Samaritism, do the work for them.
- Don’t browse tweets on Twitter to see what industry experts or other influentials are linking to that day.
- Don’t use Google Alerts to stay on top of latest news about your clients (or football/baseball teams that you love with all your heart).
- Don’t use Mozila Firefox’s toolbar bookmarking system for sites you check obsessively.
- Don’t start an iGoogle page that can give you a one-stop look at things like the weather, your Gmail and Google Reader accounts, top news headlines, and fun stuff like games and pictures of places you should see in your lifetime.
- Forget that there is life outside of the Internet and never watch your favorite TV shows on DVDs, read good books, or browse print publications (you don’t see a lot of the great print ads online).
- Don’t take a break from mass media by going for a run, hiking, grabbing drinks or dinner with friends, or, ahem, sleeping.
What do you use to sift through the static? Is there an awesome new tool out there that I’m overlooking? Is FriendFeed worth its weight? Please, let me know!