My friend Mike shared these clips of the Sony Bravia campaign with me. As I watched, I was glowing with pride for my industry. Not only are the ads moving, creative, and original – they also have a clear message. Imagine that.
What struck me the most, though, was the fact that Sony and the creative agency posted behind-the-scenes looks at both ads. I haven’t seen that done much, but it helped drive home the message and made me feel more connected to the brand.
What do you think about this campaign? Did Sony get it right? And, who wants to go play with some bouncy balls??
The behind-the-scenes look at the ad: