Pitching is integral to any young PR professional’s career. Despite it’s importance, many of my peers (myself included) find this to be the most challenging aspect of our profession. The only way to truly get better is to have experience, and many companies have policies that don’t allow interns to pitch.
So how do we learn about pitching without practicing? Doing a lot of research and reading numerous case studies helped me grow more comfortable when I first started doing media and blogger outreach.
Over the months, I’ve collected quite a few posts that have helped me enhance my pitching skills. They are all bookmarked and I refer to them often, especially when I’m stumped or uncertain about how to approach a new contact.
Below are some of my favorites that you might find useful, too:
Blogger Relations (and Social Media Release) Case Study by Todd Defren
How You Might View Bloggers by Chris Brogan
Open Letter to Fitness and Health Brands Pitching to Bloggers by Stephanie Quilao
Anatomy of a Bad Pitch by Dave Fleet
Great PR Manners Go a Long Way by Chris Brogan
Putting PR People on Notice by CityMama
e-Book: The Art and Science of Blogger Relations by Brian Solis
PR-Squared’s Blogger Relations Bookmark by Todd Defren
How Do I Get Placement on Blogs by Jason Falls
5 Wrong Ways to Pitch RWW and 1 Great Way by Marshall Kirkpatrick
How to Pitch Bloggers: 21 Tips by Darren Rowse
The PR Professional’s Credo: 7 Promises by Todd Defren
How to Talk to the Press by Guy Kawasaki
Say What? A .pdf of What Not to Say to the Media compiled by the Bad Pitch Blog
5 Tips for Media Relations Success by David Mullen