Women’s Health Magazine is gearing up for a new race series, the Run 10 Feed 10, where all money raised benefits the FEED Foundation, a non-profit striving to end world hunger. So far, this looks like a great example of corporate social responsibility as both the issue and the campaign are very much in line with the magazine’s target audience (female health and fitness enthusiasts).
By asking runners to register for a 10K race and commit to fundraising, Women’s Health is hoping to “make a big impact in a very simple way.” A portion of the race fee instantly provides 10 meals for those going hungry in the registrant’s local or surrounding areas.
There are several races in different locations across the United States, but even those who don’t live in those areas can take part by signing up to run their own 10K. I really like that Women’s Health included this as an option, which I think will help encourage even more participation.
Since there isn’t a race near me, I think I’m going to sign up to run my own 10K as part of the Run 10 Feed 10 program. What about you? Is this an event you’d like to do?
Learn more at the Run 10 Feed 10 Website: http://www.run10feed10.com/home/#!/main.