This long weekend served up the perfect mix of “doing nothing & doing something,” leaving me refreshed and ready to tackle a busy summer. My two highlights from the weekend were a Saucony-sponsored fun run with my local running store and my first biking accident (I’m okay!).
Yesterday, I kicked off the Memorial Day holiday at 7 a.m. with a Pacers fun run around D.C.’s National Mall. Starting early allowed us to beat the heat and the tourists. Our group leader planned a route that would take us past many of the iconic memorials and monuments, bringing a somber reminder of the real reason we had a day off yesterday.
Before we started the run, we got to hear from Jeff Caron, Saucony’s DC/VA field rep who partners with local running stores to plan lots of great events like yesterday’s outing. Everyone had the opportunity to try some Saucony shoes on the run, and I, of course, had to sport the lime green and hot pink Kinvara 3s.
The brighter the colors the faster you run, right?
These community events continue to have a positive effect on consumer engagement by doing two important things (among others): 1. they give the brand personality and 2. they allow product testing in the natural environment.
It’s no secret that I love events like these, mostly because it shows there are real people behind big brands. Yesterday, Jeff’s passion for Saucony and the sport really shined, making our group feel a little bit more connected to the company. Additionally, after the run, Jeff connected with many of the runners on social media channels, which will help sustain the relationships he built and allow Saucony and running-related communication to happen naturally and easily in the future.
Since I’ve gotten more involved with the running community (instead of just being a solo runner), I try to take full advantage of events that allow us to test out shoes and other products so I can make better informed purchases. Going for a full, outdoor run is so much better than doing a quick, forced jog around a store.
“Finding Our Strong” Outside the Lincoln Memorial
I currently run in the Saucony Kinvara 2 and have been eager to try the newly-released Kinvara 3. Being able to try the updated model during yesterday’s 6-miler proved the shoe still fits my foot well, even with the updates. Now, I can safely say that I will buy the new version at some point in the near future (what a marketing success story!).
After such a great start to my morning, I knew I wanted to keep the fun going. My friend and I decided to bike on the Mt. Vernon Trail out to the waterfront in Old Town, Alexandria and back.
We made a couple stops on our way home and were approaching a 20-mile ride when someone abruptly swung open his car door into the bike lane. With no time to react, I slammed into the door head-on and flew off my bike, landing in a heap on top of the bike in the middle of the street. Luckily, I had been wearing a helmet and no cars were driving down the road… otherwise it could have been much, much worse.
In those few moments immediately after the crash, I could only think about the intense pain in my hip and what it might mean for my running. At first, I was unable to get up or move. Looking back, I now realize this was because of shock, but it is still a terribly frightening position to be in as all the horror stories I’d heard about cycling accidents flashed in my mind. I tried to figure out just how badly injured I was, and after a few moments, I could stand up with the help of my friend and the driver.
As soon as I realized I’d be okay, I felt such relief, mainly because I don’t know what I’d do if I couldn’t run. Is it sad that’s what I worried about first?
I tried my best to assure the driver that I was fine – he was really, really worried – and we checked out the damage to the bike. The poor bike sustained much more damage than I did, but that’ll get fixed soon enough.
The driver made a comment that stuck with me. He said, “We really take the bike lanes for granted. I’m still not used to them, and I need to always, always check.”
It’s so true – bike lanes aren’t common in a lot of places and it’s easy to forget they exist, which can lead to preventable crashes and accident.
Today, I am very sore and quite bruised, but mostly, just feeling lucky and blessed. You can bet I’ll always wear a helmet and will be much more observant when on a bike and when opening car doors. I hope this will remind everyone out there to do the same!